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Implicit Research Methods, resources on those you should consider using

implicit research

Following Katie’s useful introduction to behavioural research, this post surveys implicit research techniques. Given the relevance of implicit research techniques, to monitoring behaviour, it makes sense to dig deeper. In this post, I will share the breadth of these technique, current usage & academic basis. Plus, to finish, I’ll share details of an upcoming event in London. As we’ve shared before, learning in the field of Behavioural Economics (and related.. Read More

Longer reflections on subjective reality, comics and research

A number of our previous posts have quickly curated short blogs posts with tips for researchers, this time I’ll share longer reflections. In addition to my own (and guest blogger) opinion pieces, some of our past research-related collection include: Research innovations, new technology and methods Future proofing research plans for 2017 and beyond Risks of tech-led research Innovation that aids Insight Generation But, as promised, this time I’ll share some.. Read More

6 reasons leaders fail to prepare for disaster

Perhaps it’s a feature of working with so many Financial Services clients, but I’m surprised how often talk of investing in data turns to risk & preparing for disaster. How important is it to prepare for high-likelihood/low-severity risks (the ‘day-to-day‘, if you like) verses low-likelihood/high-severity risks (potential disasters)? Is it worth only investing in the data needed to operate as you currently do, or should data plans be more ambitious? So, a.. Read More

Why should Behavioural Economics matter to you?

Since presenting at their regional events and writing an article for the CII’s Journal, I’ve continued to hear a demand for more understanding of Behavioural Economics (BE). It appears the majority of insurers have delegated this challenge to their risk & pricing teams and few are engaging actively with their marketing and customer insight teams. I think this is a missed opportunity, not just for better compliance with FCA expectations,.. Read More