helping you master customer insight leadership

The state of Behavioural Economics in 2017, your handbook

What is the state of Behavioural Economics (BE) in 2017? Is it past the ‘hype cycle‘ and settling into common usage, or gradually being assigned to the dustbin of once popular ideas? Behavioural Economics is one of those topics that regularly comes up in conversations with clients & about this blog. In fact, I’m reminded it’s one of the topics for which readers asked for more coverage in our latest.. Read More

Enjoying printed insight magazines on planes & trains

With lots of business travel this week & last, together with having already recently authored a detailed post on Brexit letter, I’ve decided to take it easier this time. Based on my reading while travelling, here is a review of a few articles from printed magazines that I found helpful. I’ve previously sung the praises of listening podcasts (which I find particularly useful while driving on business) and insight newsletters (that.. Read More

6 reasons leaders fail to prepare for disaster

Perhaps it’s a feature of working with so many Financial Services clients, but I’m surprised how often talk of investing in data turns to risk & preparing for disaster. How important is it to prepare for high-likelihood/low-severity risks (the ‘day-to-day‘, if you like) verses low-likelihood/high-severity risks (potential disasters)? Is it worth only investing in the data needed to operate as you currently do, or should data plans be more ambitious? So, a.. Read More

How to make better decisions as a Customer Insight leader

A natural build on our recent leadership emphasis, is how the latest insights from the discipline of Customer Insight can help leaders make better decisions. A few posts that I’ve read recently have touched on this topic. Hopefully, I can help you as a leader, by sharing this content with you. The first content also touches on a topic that our latest reader survey requested more content on, that of.. Read More

The importance of you taking a complete break from work this Christmas holiday

At this time of year, leaders wish each other a Happy Christmas, but how many take a proper holiday break? In our hyper connected world, with at times still a ‘macho’ leadership culture, it’s easy to be tempted to still work. Do you really relax with your family or friends, or are you checking emails or fitting in more paperwork? Although it does sometimes feel like organisations reward those who appear.. Read More

How not to flub your next big decision as a leader

A recent conversation, about leadership, that I had with Paul Carroll (Editor in Chief of InsuranceThoughtLeadership.com) identified two new guest bloggers to share content this month. Both have lessons to share for leaders wanting to improve their decision-making; especially for that next big decision, that really matters. In this guest post, Chunka Mui shares on how not to flub your next big decision as a leader. As well as drawing on understanding of behavioural.. Read More