helping you master customer insight leadership

Enjoying printed insight magazines on planes & trains

With lots of business travel this week & last, together with having already recently authored a detailed post on Brexit letter, I’ve decided to take it easier this time. Based on my reading while travelling, here is a review of a few articles from printed magazines that I found helpful. I’ve previously sung the praises of listening podcasts (which I find particularly useful while driving on business) and insight newsletters (that.. Read More

Hunting for new B2B customers, do you know your sources?

How is your hunting going? In the fourth of his series of guest blog posts for us, Peter Lavers explores the importance of this acquisition skill and being insight-led when you hunt. This series of blogs explores how different aspects of Insight can be used to drive B2B Customer Management. Knowledge is the starting point for our Customer Attuned Assessment (CAA®) methodology, which is about building better relationships based on trust;.. Read More

Is your B2B Branding & Proposition insight led?

Continuing our series of guest blog posts from Customer Management expert, Peter Lavers. This series of blogs explores how different aspects of Insight can be used to drive B2B Customer Management. In post number 3 we consider the importance of customer insight to B2B branding & proposition development. Knowledge is the starting point for our Customer Attuned Assessment (CAA®) methodology, which is about building better relationships based on trust; working.. Read More

How is your People & Competency Development for B2B success?

This series of blogs, from guest blogger Peter Lavers, explores how different aspects of Insight can be used to drive B2B Customer Management. For the second instalment, over to Peter… Knowledge is the starting point for our Customer Attuned Assessment (CAA®) methodology, which is about building better relationships based on trust; working together for mutual commercial benefit. The sub-sections that sit beneath the model (illustrated) have been arranged to give twelve.. Read More

Insight for better B2B Relationship & Value Building

Delighted to have, as our latest guest blogger, Peter Lavers. He is a Customer Experience expert, recognised by Satmetrix (among others) as one of the Top 50 CX & CRM influencers globally. Hope you also enjoy his B2B focus (as a change for this blog)… Customer Insight is just as vital in B2B as it is in B2C, and knowledge is the starting point for our Customer Attuned Assessment (CAA®) methodology, which.. Read More