conversation about maximising value from customer insight

Analytics are the new Weapons Guidance Systems (part 2)

Analytics as a weapons guidance systems? This could only be the second post in two-part series by our guest blogger Peter Lavers. You may recall that, in his first post, Peter made the case for data being the new marketing battleground. He argued that Marketing and CRM are in exciting times because is it now economically viable to unlock the incredible value of data. Value that’s often hidden in inaccessible.. Read More

Listening to 31 Data Scientists and Seeing 10 companies’ applications

To complement the perspectives of our recent guest bloggers, today I’m sharing three ways of listening to data scientists. These will include a (potentially) free recommended eBook, an engaging blog post and a punchy video. Peter, Robert & Francesco have made a case for data & AI potentially transforming businesses & sectors. As part of our month focussed on applications of data & analytics, I also want to share real.. Read More

Forget Big Data, what your customers want is Fast Data

Are you unsure if you’re missing out on the potential of Big Data to transform your business, have you considered Fast Data? For many consumer facing businesses, the speed of providing an easy service can be a key to success. So, I was interested to see this guest post from Robert Baldock. Thanks must also go to Paul Carroll, of Insurance Thought Leadership blog for sharing this with me. The.. Read More

Learning about Blockchain and relevance to Analytics leaders (part 2)

Continuing our two-part series, learning about Blockchain and relevant lessons learnt from attending #CityChain17 event. As mentioned in our first post, this event was organised by MBN Solutions and held at IBM’s spacious SouthBank offices (which offer great views across the Thames on a sunny day). Following the morning sessions, covered in part one, our next speakers focussed more on applying the technology in your business. So, here are some more.. Read More