helping you master customer insight leadership

#FromTheCupboard videos

As a quirky teaser campaign prior to #CAI2015, I published a series of short videos. In these I was interviewed by the conference organiser on a variety of topics relevant to that event. In case you missed this genesis of a YouTube channel for Customer Insight Leader, I’m sharing the full series below. I will also be making more use of video in future and once the channel has sufficient content,.. Read More

Event: #CAI2015

Well, after much publicity, it’s good to have finally experienced Customer Analytics & Insights for Retail Financial Services 2015 (helpfully shortened to #CAI2015). It was a very enjoyable event and one I would recommend to those wanting an oversight or leadership perspective on what others are doing in this space. Speakers did not get into the level of technical detail which some analysts might expect, but customer insight leaders found.. Read More

How does your Marketing Measurement need to improve?

At the start of 2015, you responded to our poll on goals by confirming that “improving measurable commercial impact” was one of your top priorities for 2015. Amongst the CI teams that I’ve seen, the easiest place to initially demonstrate this is in marketing measurement. The quickest way to deliver measurable incremental profit is often to either retain more customers or sell more, either way such results make an immediate impact and so help.. Read More

How to measure your Marketing Effectiveness

When speaking about the power of converging different technical disciplines to yield customer insights, it’s common for the conversation to focus on converging analytics & research for proposition insights. But what about measuring your marketing effectiveness? Another rich territory for seeing the benefit of multiple technical customer insight (CI) disciplines is the measurement of marketing effectiveness. In this short overview, we’ll review the ways both analytics & research provide inputs needed for.. Read More

Extras: More analytics news

This week there seems to have been more analytics in the news than usual, so despite the earlier post on Analytics awards & trends, I’m going to share another ‘other’ post round-up on this topic. First to catch my eye was the news that Microsoft has purchased Revolution Analytics. This is interesting not just because it adds to Microsoft’s analytics arsenal, all of which have the potential to benefit from.. Read More

Awards & trends for Analytics 2015

Following research & data, in our series on awards & forecast trends for 2015, it’s the turn of analytics. Surprisingly, given the level of press attention these days on the topics of Predictive Analytics or Data Scientists, there are few awards dedicated to celebrating excellence in analytics. In most cases data analytics is a sub-category of an award focussed on a wider marketing application, like the prestigious Digitals. This dearth of.. Read More

Recruiting and retaining Analytical talent

The well trailed difficulties in recruiting data scientists or other analytical roles, followed by the equivalent challenge in retaining them long enough to recoup your investment, have been likened to ‘talent wars’. There are hotspots around the UK, but it seems all areas to some extent share this experience. London is perhaps the most challenging place to retain your talent, but there is more on the market (in amongst the charlatans.. Read More