conversation about maximising value from customer insight

A trio of Analytics applications Advice, Tools & Fun

A briefer, more lightweight, analytics applications post today as it’s been a busy week. I’ve also realised it’s been a while since I last curated some content from the wider Customer Insight blogosphere, so here are some recent posts I thought you might find interesting. In keeping with our monthly theme, focusing on application of analytics, I’ve pulled together a few posts that caught my eye. I hope you find.. Read More

Opportunities for insight from location as a dimension in your customer analytics

Location has been a key dimension for analytics for many years. Geographic Information Systems (GIS) and engaging data visualisations have all added to how engaging data with a location field can appear. However, do you just use this data dimension to compare business performance or consumer behaviour at a macro level? Are you really generating customer insights, leading to innovative products or services as a result of thinking deeply about.. Read More

The benefits of a competency framework for your analysts

As we focus on Analytics & Data Science this month, I’ve been reminded of how a Competency Framework can help. Both work with clients, and my own experience in creating & leading analytics teams, has taught me that such a tool can help in a number of ways. In this post I’ll explain what I mean by a competency framework and the different ways it can help Analytics, Data Science or.. Read More

Applications of analytics for insurance pricing (using 3 types of data)

This month we are focussing more on Analytics & Data Science, as well as applications of both in businesses. To expand on that latter theme, we have another guest blog post courtesy of our friends at Insurance Thought Leadership blog. In this guest blog post, Cathy Chang and Heather Nelson from Silicon Valley Data Science, share their experience of applications for US motor insurers. They explore the options of mining three types.. Read More

We shall miss Hans Rosling, but let’s learn from his genius

Given our focus as a blog, I didn’t want to let another week go by without acknowledging the passing of Hans Rosling. When I first heard the news, via BBC’s More of Less podcast, I was so sad to think that we’ve lost such a great communicator of statistics. Listening to this memorial podcast, which is well worth a listen, my mind went back to memories of TED talks by.. Read More

Why applied analytics projects have more success

Having benefitted from listening to a CX leaders’ perspective on vision for data & analytics, lets consider applied analytics projects. In fact, this focus is an opportunity to hear the voice of another key stakeholder in major analytics implementations. That is, the perspective of the software provider or IT supplier. Now, I know, these people can have a bad reputation. Too many ‘shiny suited’ salespeople and unfulfilled promises, post demo, can.. Read More