helping you master customer insight leadership

Setting specific goals, as an Insight Leader, for 2018

Happy New Year, it’s time to decide what your annual specific goals will be. For the last couple of years, I’ve shared a post recommending a system for setting goals & achieving them. However, a few conversations with insight leaders have reminded me that advice remains generic. What about which goals to set? As this blog aims to support Customer Insight Leaders, I want to also offer more specific advice… Read More

Christmas Special – insight about the festive season

As Christmas draws closer, it’s time for a Christmas Special blog post. Like a double-length Radio Times, I hope these festive goodies will keep you entertained over the holiday. Two thoughts have guided my selection of material to share with you this week. Firstly, after so much focus on specific themes (Data Visualisation, Stakeholders, GDPR & Data Quality) I aim to be broader. Following my definition of Holistic Customer Insight,.. Read More

Free resources for you, across range of insight leaders

At Customer Insight Leader we love providing you with useful free resources. As a non-commercial, advertising free, site – we know our visitors value both independent advice & access to free resources. I hope today’s curation of customer insight & analytics related resources, helps you in your role. In line with our advocating of holistic customer insight, I’ve included resources to help develop your research, data science & analytics work… Read More

Data Viz Award winners, sharing the best of Kantar’s IIB 2017

As data visualisation is a favourite theme on this blog, we’ve already covered the 2015 & 2016 “Information is Beautiful” (IIB) awards. Kantar’s leading, international, annual Data Viz Award. Now Kantar’s 2017 results are out, we return; to share great examples of data visualisation from this year’s finalists. It seems each year the standard just gets higher & variations get more creative. This is partly reflected in the change of categories.. Read More

Will GDPR spell the end of Big Data mindset, is less now more?

Does GDPR spell the end of Big Data thinking? Will you stop gathering or holding onto data because “it might be useful“? With a topic as important as GDPR, it’s good to hear from more than one viewpoint. For that reason, I am delighted to welcome back regular guest blogger, Tony Boobier. This time, it sounds like Tony has been thinking about GDPR and Big Data, including a new ‘V’ for.. Read More

GDPR resources from my travels, a toolkit to help your 6 month plan

Through speaking engagements and questions from readers, this month’s theme has become GDPR, so time to share GDPR resources. Apologies to those of you looking for more content on recruiting, developing & retaining your analysts. I will return to that theme and build on the excellent content shared by Martin & Hanne. But, for now, it seems the primary concern for many data, analytics & insight leaders, is GDPR. That.. Read More

How to go ‘all in’, with a Data Science or Analytics bet for your business

How big a bet are you making on Data Science, are you going ‘all in’? With any event as rich in content at Data Insight Leader Summit, its useful to also hear others ‘takeaways’. So, to supplement my own insights from this conference, I’m delighted to welcome new guest blogger, Hanne Sorteberg. Hanne is BI Manager for SpareBank1 Forsikring, an alliance of savings banks in Norway (together Norway’s 2nd biggest.. Read More