conversation about maximising value from customer insight

Quick data visualisations – taking inspiration from election graphs

One of the understandable concerns raised, when I train analysts, is how they can produce quick data visualisations. After we study the design principles and options to consider, it can seem that to do a quality job takes longer than they normally have. Many analysts complain that timescales are squeezed and corporate life increasingly frenetic, as leaders just want ‘good enough’ answers and want them now. However, experienced data visualisers.. Read More

Maps, can they be more interesting than my geography lessons?

To add further diversity of voices to our Data Visualisation topic this month, a guest blog post on maps. Guest blogger Tony Boobier, joins us again, with a short piece musing on his geography lessons and the growing importance of mapping. Given I’ve just finished teaching a workshop, including options on data visualisation for geo-spatial data, it was amusing to read Tony’s thoughts. Hope you find this an entertaining distraction too… Read More

Advancing on Blockchain Analytics, more investment & collaboration

Since our previous post, raising questions for Blockchain to answer, I have seen more news on Blockchain Analytics. It seems many individuals and firms are working in this space. To bring together the power of analytics (sometimes plus AI), to help both analyse blockchain data and enable new types of analytics. We raised, in that previous post, the unanswered questions on whether blockchain could help overcome current data challenges &.. Read More

Invest time in these CPD resources for your warm evenings

As the temperature becomes increasingly balmy & we enjoy lighter evenings, do you have more time to look over CPD resources? We’ve mentioned previously the importance of Continuous Professional Development (CPD), both as a leader & an insight professional (data, analytics or research). So, to complement those reflections on what breadth of content is relevant for Customer Insight leaders, this post shares a few more resources that may help. Once again,.. Read More

Are your Analytics teams growing & sharing through internal events?

Following Tony’s critique of mega-conference events, I was fortunate enough this week to join a client, at one of their internal events. It was a ‘Data & Analytics Seminar’, focused on increasing knowledge and sharing best practice. Attendees came mainly from Analytics or BI roles, but included a range of experience and technical verses business focus. There was so much to praise about this event. Held in a modern, innovation.. Read More

Developing that vital Domain Knowledge in your analysts

How do you develop domain knowledge in your analysts, so their data usage, interpretation & recommendations make sense? I’ve mentioned in a previous post, about the difficulties of offshoring analytics, how vital domain knowledge can be. Yet, I find most articles or speakers focus on your need to develop new technology skills (like mastering the latest ‘en vogue‘ coding language). Akin to the greater importance of softer skills in analysts,.. Read More

Are you reinventing the wheel, every time you undertake analysis?

Once your analysts have a clear business question to answer, do they start new analysis each time, potentially ‘reinventing the wheel‘? After creating or leading data & analytics teams for many years, I began to notice this pattern of behaviour. What we seemed to lack was a consistent knowledge management solution or ‘corporate memory‘ that could easily spot what should be remembered. Funnily enough, as became convinced of the need for ‘holistic customer.. Read More