helping you master customer insight leadership

Data Science collaboration between universities & businesses = Scotland

collaboration between universities & businesses

As a break from our focus on books, I want to return to the topic of Data Science collaboration between universities & businesses. When it works well, it can make such a difference to both students’ development & business talent pipelines. In many ways the topics are not disconnected. Books, like collaboration between universities & businesses, are conduits to learning & mutual understanding. To be strategic, analytics leaders need to think about.. Read More

Learning together at CIM Wales Analytics Masterclass 2018

CIM Wales Analytics Masterclass

Back from holiday, I spent a very enjoyable & informative day at CIM Wales Analytics Masterclass. This event was held at Glamorgan County Cricket Ground (SWALEC Stadium) in Cardiff. A great venue for food & facilities. It was a well organised day, benefitting from the enthusiasm and professionalism of CIM team and Sameer Rahman (organiser & Chairman of CIM Wales). Gavin Davies (Vice Chair of CIM Wales) was master of.. Read More

Turning back the Marketing Analytics clock? GDPR & location data

marketing analytics clock

As you prepare for GDPR compliance day (25th May), are you turning back your marketing analytics clock? With a particular focus on use of location data, guest blogger Tony Boobier returns with a different perspective. This builds on his previous post, suggesting that GDPR challenged the ‘Big Data mindset’. Now, I am on record as stating that I see GDPR as a positive development. Enhanced consumer rights & an opportunity.. Read More

Why Customer Insight teams should learn from Design teams

learn from design teams

Listening to a Digital UX Design leader this week, I was struck by how much Insight teams can learn from Design teams. I had the privilege of speaking at a Marcus Evans conference on West India Quay in London. “Optimise User Experience and Digital Design to Increase Customer Centricity for Financial Institutions“. That must be the (crazily) longest event name I’ve ever attended! Anyway, before I shared on softer skills,.. Read More

The average week of a Data Scientist, hearing from one on what they do

average week of a data scientist

As we come to the end of a month, focussed on Data Science, lets hear about the average week of a Data Scientist. On this blog, we seek to get past the spin & platitudes of much advertising on data science. So, I’m delighted to bring you a new guest blogger, to share his reality. Chris Bose is a Data Scientist, running a small technical PR company, In Press PR. As.. Read More

Real-Time Analytics – what a conversation starter

Following on from a great conversation last year, I was again asked to chair a table at the 2018 DataIQ “Discussion”. Instead of Customer Insight as a topic, on which I debriefed a year ago, this time the topic for my table was “Real-time Analytics”. It was encouraging to again see a good attendance from Data & Insight leaders, across many sectors. That was particularly impressive this year, as this.. Read More