conversation about maximising value from customer insight

How big is your toolbox? More analytics methods to try

Given the interim results of our recent survey, I thought it might be helpful to share some content; on less common analytics methods & applications. It was striking, when looking at those early results, that certain uses of analytics methods were rarer than expected. So, using that as my initial challenge, I’ve been trawling the wealth of analytics blogs (to see who is sharing relevant content that might help). Here are.. Read More

Is your use more advanced than our analytics poll results?

Thanks to everyone who has already completed our latest analytics poll, on real world usage. If you haven’t yet recorded your scores, there’s still time (you can complete it here). But, with over 35 votes already in, I thought it worth sharing some interim results with you. During the same week, I was reading a report from IBM as to the ‘real world use of big data in financial services‘. Although a number of sources in.. Read More

Ways Analytics is shaping more parts of your life

With the votes coming in from our latest analytics poll, I thought we’d focus next on some case studies, of ways analytics is being used in other sectors (beyond Financial Services). It’s good to see active voting in that analytics poll. Hopefully participation will be high enough for me to publish at least interim results later this week. So vote now if you haven’t yet! Meanwhile, let’s look at what other.. Read More

How do you benchmark on our latest analytics poll?

This month we will focus more on analytics. Following last year’s analytics poll, concerning which software you use, this time we turn to the topic of what you do with it. Akin to the different interpretations of what “Customer Insight” means, I find different leaders focus on different types of analytics to guide their businesses. Even if we focus on analytics to inform marketing, there is a growing array of.. Read More

How to engage Customer Experience with Big Data

How do Customer Experience leaders see the role of data? What common cause could Insight leaders have with their CX peers’ data needs? To help us answer that question, I’m delighted to welcome back guest blogger & friend of CustomerInsightLeader, Annette Franz. Here’s her perspective from a career spent shaping better customer experiences: What is big data? and how is it used to deliver a great customer experience? “Big data”.. Read More

How to resist sexy analytics software quick fixes

Who’s made the mistake of buying apps or sexy analytics software just based on appearance? Go on, own up. I’m sure at one time or other, we have all succumbed to those impulse purchases. It’s the same with book sales. Although it should make no difference to the reading experience, an attractive cover does increase sales. But if that is the way you approach your IT spend, you’re heading for trouble… Read More