conversation about maximising value from customer insight

How HR Analytics can have a place in your business

Returning to our theme, of using Customer Insight outside of Marketing. This time, we consider HR Analytics. Such HR insight has become a growing focus in recent years & rightly so, in my opinion. Both from the perspective of recruiting & retaining analytics talent, plus the potential for analytics to optimise key HR processes or decisions. However, as I’ve spent more time this month meeting with analytics leaders from different organisations, it.. Read More

Chat about event triggers, over breakfast in the Gherkin

This week I had the privilege of speaking at a breakfast briefing hosted by MyCustomer and Royal Mail Data Services. It was a great opportunity to share how useful event triggers can be, from my own experience helping clients. Those joining us for this ‘invitation only’ breakfast came from a range of sectors, including not-for-profit, Retail & Financial Services. Only a minority were already actively using Predictive Analytics, to target their marketing, but.. Read More

When is perfect not good enough? Ask Pareto

This month our theme is database marketing. Although that’s an older name for the wide discipline of targeting inbound & outbound communications across diverse channels & media, its skills are just as relevant in today’s digital/social/mobile marketing world as ever. Especially the mindset of test & learn, as well as focussing on making a commercial impact. So, I’m delighted to welcome back guest blogger Ben Salmon, to share a somewhat contrarian.. Read More

When you can get most ‘bang for your buck’ out of analytics

Over many years creating, leading or advising insight teams, I’m often surprised which analytics has the most impact. Often it’s not the most technically complex, nor the one identifying the largest potential profit opportunity, that results in greatest engagement & action. Most ‘bang for your buck‘, more often lies in the ‘right timing’. What I mean, by that phrase, is analytics that was shared at the right time (when that challenge or opportunity is ‘front of.. Read More

How big is your toolbox? More analytics methods to try

Given the interim results of our recent survey, I thought it might be helpful to share some content; on less common analytics methods & applications. It was striking, when looking at those early results, that certain uses of analytics methods were rarer than expected. So, using that as my initial challenge, I’ve been trawling the wealth of analytics blogs (to see who is sharing relevant content that might help). Here are.. Read More

Is your use more advanced than our analytics poll results?

Thanks to everyone who has already completed our latest analytics poll, on real world usage. If you haven’t yet recorded your scores, there’s still time (you can complete it here). But, with over 35 votes already in, I thought it worth sharing some interim results with you. During the same week, I was reading a report from IBM as to the ‘real world use of big data in financial services‘. Although a number of sources in.. Read More

Ways Analytics is shaping more parts of your life

With the votes coming in from our latest analytics poll, I thought we’d focus next on some case studies, of ways analytics is being used in other sectors (beyond Financial Services). It’s good to see active voting in that analytics poll. Hopefully participation will be high enough for me to publish at least interim results later this week. So vote now if you haven’t yet! Meanwhile, let’s look at what other.. Read More