helping you master customer insight leadership

Agreeing the right goals for you, within performance management

Over a very pleasant bottle of Soave, I was delighted to hear, that my lunch guest, was agreeing the right goals for them this year. It was even better to hear that our past posts, on a system for goal setting & recommended goals, had helped him. But chatting with other leaders across London, over the last couple of days, has reminded me how tricky this can be. Most work.. Read More

How to start creating the Customer Insight Strategy you need

Customer Insight Strategy

Too few companies have a Customer Strategy, let alone a Customer Insight (CI) Strategy. At least, that’s my experience. In fact many business strategies that I’ve seen, which seek to pepper their presentation with customer language, if you look closer are really channel strategies or product strategies – reflecting the current silos in that business. This is unfortunate, as most CEOs would acknowledge the critical importance of their business understanding,.. Read More