conversation about maximising value from customer insight

Ethnographic research is still evolving and relevant for business

This week, following another wonderful wedding (my daughter this time), I’ve been thinking about ethnographic research. A variety of circumstances, including the wedding, have meant I’ve reflected on the continued importance of human interaction and the power of observing people. It’s easy, in our increasingly technology-focused world, to assume the future of any industry lies in increasing automation and use of AI to reduce reliance on humans. But, what separates.. Read More

Advancing on Blockchain Analytics, more investment & collaboration

Since our previous post, raising questions for Blockchain to answer, I have seen more news on Blockchain Analytics. It seems many individuals and firms are working in this space. To bring together the power of analytics (sometimes plus AI), to help both analyse blockchain data and enable new types of analytics. We raised, in that previous post, the unanswered questions on whether blockchain could help overcome current data challenges &.. Read More

Invest time in these CPD resources for your warm evenings

As the temperature becomes increasingly balmy & we enjoy lighter evenings, do you have more time to look over CPD resources? We’ve mentioned previously the importance of Continuous Professional Development (CPD), both as a leader & an insight professional (data, analytics or research). So, to complement those reflections on what breadth of content is relevant for Customer Insight leaders, this post shares a few more resources that may help. Once again,.. Read More

What do you need to know about Machine Learning?

As we enter conference season once more, perhaps like me, you’re getting used to regular emails. Many contain advertorial content on Data Science, Internet of Things or more rarely Machine Learning. Perhaps it is an indication that corporate life is more conservative, that Analytics and Big Data are still more prominent terms. I’ve yet to hear a Financial Services executive focus on Machine Learning as a key part of their insight.. Read More