helping you master customer insight leadership

Learning together at CIM Wales Analytics Masterclass 2018

CIM Wales Analytics Masterclass

Back from holiday, I spent a very enjoyable & informative day at CIM Wales Analytics Masterclass. This event was held at Glamorgan County Cricket Ground (SWALEC Stadium) in Cardiff. A great venue for food & facilities. It was a well organised day, benefitting from the enthusiasm and professionalism of CIM team and Sameer Rahman (organiser & Chairman of CIM Wales). Gavin Davies (Vice Chair of CIM Wales) was master of.. Read More

How can you make your customer research faster? Should you?

research faster

“Why can’t you get me that research faster?” That is perhaps the most common challenge I hear is faced by research leaders. I pointed out, in a post of ‘research as fashion‘, that a common theme in case studies, was the challenge to get research faster. So, as promised, this post will share a number of relevant posts and resources on that topic. Let me first state that faster is.. Read More

Divided opinion & common themes, on applying AI, from #FSFConference

Yesterday morning, I had the pleasure of joining (maybe almost 100) FS leaders to talk about AI. The event was the annual members conference of the Financial Services Forum. Held at the BT Centre in London, it was a great opportunity to hear from both futurologists & practitioner leaders. What interested me at this event was both the different emphasis (almost to the level of divided opinion), as well as.. Read More

5 tips, to spot the AI jobs you should avoid, in 2018

As we focus more on Data Science this month, let’s consider AI jobs. There has been much media debate on whether or not the rise of Artificial Intelligence (AI) will take away jobs or create new ones. Pessimists & optimists have battled it out, all the way from the uniformed to the late great Prof Stephen Hawking. So, to shed some light, on the topic of AI jobs, and considerations.. Read More

2018 technology trends for leaders to consider, looking inside

Following on from our post on technology trends for leaders to consider, based on consumers, let’s look inwards. By that, I mean let’s consider both the needs of today’s organisations & technical innovations less visible to consumers. In this post, we will update you on progress with blockchain. You may recall, our posts explaining this & asking the key questions for analytics leaders. We will also consider how AI can.. Read More

InsurTech: bucking the trend of cautious insurers with AI innovation

How close are you to the AI innovation happening within the InsurTech sector? To promote debate, and deeper thinking amongst Customer Insight Leaders, this post balances our last one. Apparently contrary to that review (shared by SMA), in this post we look at lots of insurance innovation. The reason for the difference is a focus on the InsurTech sector. But, there are notable examples beyond InsurTech too, including recent use.. Read More

Is that tempting technology really useful to your business?

Unless it proves useful to your business, it was a distraction. Recent posts have focussed on advice when using Data Science or Data Visualisation. Now it’s time we returned to focussing on commercial realities. One lesson, I learned as a senior customer insight leader, was not to get distracted by what one CEO called “hobbies”. By that, he meant ideas, passions or technical innovations that, whilst interesting, are not relevant.. Read More