Even though we are still fresh into a new year, it is around this time that we often see a spate of awards and pundits forecasting the key trends for the year. A few of these have caught my eye so I thought I’d share those I think add value. As there are developments in each of the technical disciplines which make up Holistic Customer Insight, it will be a review which covers a number of weeks. To start this week, let’s focus on the awards & trends for research in 2015.
The award I want to highlight is the DIVAs Europe award run by Infotools. What strikes me as important about these awards is the focus on best practice examples of storytelling and data visualisation in research reports. For that reason the examples of winners & strong contenders here should also be of interest beyond the research community – there are lessons that could be learnt by plenty of analytics professionals as well. Anyway, judge for yourself and if you’ve been delivering quality storytelling & visualisation to help your research make an impact, then consider entering. Here are the details: (more…)