So much conversation about getting value from your data or analysis focusses on technology or techniques.
Advertising by suppliers offering services in this area also seems to focus too much on these areas. Prospects can be confused as to practical application.
It seems too much technology advertising is simply trying to get an audience enthused about #BigData or #PredictiveAnalytics, without really explaining either or offering practical applications that will make money.
In such a context it was refreshing to read a recent piece from @bensalmon, published on LinkedIn, about how a business can better understand the data it has & how that can help. Excuse the title but I think he makes a great point. (more…)