To compliment our recent emphasis on analytics, here are a number of data related articles from other bloggers to share with you. First, in an article published within Autumn 2014 edition of DataIQ Magazine, I caution the new cohort of more senior Customer Insight Leaders to not overlook their data teams. I would recommend anyone in this role read: “Don’t turn your data team into Cinderella“.
To introduce “How can you influence at the Top Table”, I mentioned the growing number of Customer Insight Directors or Chief Knowledge Officers now emerging as C-Suite level roles in blue chip companies. We have also shared six tips for those with the new role of Chief Analytics Officer (or as some companies prefer Chief Customer Science Officer). To compliment that content, here is an interesting perspective from IBM, introducing the Chief Data Officer role. CDOs may have a less glamorous job in many organisations, but they are no less vital to the success of Customer Insight capabilities:
The topic of data sharing and open disclosure with customers or citizens has been in and out of the news in recent years. Two communications on this topic struck me recently. The first is Tim Davies’ overview of the changes being proposed for government to register its data sharing arrangements. In light of the coming General Data Protection Regulation from the EU, this is an interesting approach which businesses would do well to watch:
On a more personal note, I had the unusual experience of being impressed by an email on how a business will use my personal data, or a privacy notice. Communications on this topic are normally so dry that they appear to be using boredom as a means of avoiding customers engaging and understanding impact. However, a noble exception recently was this email which I received from LinkedIn. Both the language used and the ethos of the approach were refreshing, perhaps other businesses could learn from this approach:
I hope all that data-related content helps redress the balance. It must be time for research again soon! In the meantime, do let us have your comments on these or any related data topics that matter to you.