For a previous poll, in answer to the question “which support service would you choose?”, your most popular choice was training for customer insight teams. The joint next choices were, a capability health check, or bespoke consultancy. This is coupled with 88% of you confirming that in an “ideal world” you would seek external help.
Since May, I’ve spoken at five different customer insight related conferences, and the questions asked during these events have supported this view, that recruitment and training of customer insight analysts are top concerns. No wonder that Laughlin Consultancy, like others has developed training material to educate new analysts and those who have technical skills but no background in customer insight. I’m sure that will be a growing market as the search for analytics talent draws from a wider diversity of backgrounds.
Now, to digger deeper as to the needs of customer insight leaders and their teams, let’s focus on one of the problems they face. From talking to many different leaders over the years, at some point in the conversation most will express a challenge or barrier they face; in either driving real value from insight or realising the full value potential of their team’s work.
So, please let us know which of the choices below you would identify as the biggest barrier to realising the full value potential from your customer insight capability. This is an anonymous survey, so please share the biggest barrier you face…
Once this poll has significant results, I’ll share ideas and experience relevant to the top challenges you are facing (as well as the results). Thanks.