Thanks to all of you who participated in this year’s annual survey of Customer Insight goals.
Looking at the results, the first thing that strikes me is the similarity of results to the ones you chose last year. So, there is definitely a theme of consistency. It seems many of you continue to be prioritising making a measurable commercial difference in your businesses and investing in your own leadership ability.
Alongside that consistency, there is also more variety in goals selected this year.
After the top two, a wider range of options have been chosen for joint third place. This perhaps reflects both the growing diversity of our readers and the greater breath and diversity in their roles.
Having talked to many insight leaders over the last year, especially across Financial Services, it seems no one preferred structure of resourcing model has emerged. There are leaders with a primarily database-marketing, analytics, data or research focus, fewer with combinations of those remits & many with other responsibilities in their ‘mix’ (like BI, reporting, risk, customer experience, strategy or operational efficiency). (more…)