This is the opportunity that we take, each January, to check-in with you. After all, we can’t preach a message of customer insight being so key & never research our own customers!
Seriously, this site exists to help Customer Insight Leaders, like you, to succeed in your roles & make a difference in your organisations. For that reason, we want to ensure that the mix of content we publish here is helping you.
Google Analytics can tell us so much, about digital journeys & most clicked/read content, but it is always worth supplementing with human feedback.
So, without further delay, here are the results from this year’s reader survey… (more…)
During the first week of this New Year, there’s still time to reflect on your progress in 2017.
I hope our latest posts on goal setting for 2018 (and specific goals) have been useful. It is well worth taking time, to hone the right goals for this year, including spreading delivery across quarters.
But, before finalising what to set as your new goals, have you taken time to learn from 2017?
Have you reviewed how you did, against last year’s goals & why?
I’m pleased to say that here at Customer Insight Leader blog we achieved two of the key goals we set. (more…)
It seems each year the standard just gets higher & variations get more creative. This is partly reflected in the change of categories for awards. Rather than now focusing on the method, interactive/mobile/infographic etc, they focus on content.
This makes sense and supports the maxim, that data visualisation is effective if (and only if) it helps you with the task intended. Graphic designers can create charts that are works of art, but if they do not help you better understand what is needed, they have failed. (more…)
Following on from the success of the report published by Worldwide Business Research (WBR) in 2016, this survey also provides comparison with last year’s results. I was honoured to be asked to provide the expert commentary, on the implications of survey findings, for leaders working in this area. (more…)
Thanks to all our newsletter subscribers, who participated in our annual reader survey.
Just over a year ago, we re-branded this blog, based on your feedback. At the start of 2017 it’s time to revisit how well this blog is serving its purpose.
As you may know, the stated purpose of this blog is to inform & support customer insight leaders. You can find out more about that and our principles here.
So, a few weeks ago, we issued another short reader survey – to check if the design & content of this blog were achieving that purpose. In this post, I’ll share both the results & reflections on any changes needed for 2017. As everyone is ‘time poor’ these days, there were only 10 questions. Here are the results… (more…)