helping you master customer insight leadership

Take your own medicine, two surveys for research leaders

medicine

An opportunity to take your own medicine, as a leader, is nearly always helpful.

Whilst sending out GDPR communications, to my clients & contacts, a number have praised seeing someone “take their own medicine“.

Similarly, we have previously recommended that analytics & database marketing teams visit customer touch-points, or observe the impact of their leads.

So, during this month focusing on research, here is some ‘own medicine’ for research leaders: A quick post, recommending a couple of surveys. (more…)

2018 Annual Reader Survey results – how did we do in 2017?

2018 annual reader surveyThanks to all our newsletter subscribers, who participated in our 2018 annual reader survey. Time to see, if this blog is still achieving the positive feedback, provided on 2016 content.

This is the opportunity that we take, each January, to check-in with you. After all, we can’t preach a message of customer insight being so key & never research our own customers!

Seriously, this site exists to help Customer Insight Leaders, like you, to succeed in your roles & make a difference in your organisations. For that reason, we want to ensure that the mix of content we publish here is helping you.

Google Analytics can tell us so much, about digital journeys & most clicked/read content, but it is always worth supplementing with human feedback.

So, without further delay, here are the results from this year’s reader survey… (more…)

Reflecting on your progress in 2017, learning to set the right goals for 2018

progress in 2017During the first week of this New Year, there’s still time to reflect on your progress in 2017.

I hope our latest posts on goal setting for 2018 (and specific goals) have been useful. It is well worth taking time, to hone the right goals for this year, including spreading delivery across quarters.

But, before finalising what to set as your new goals, have you taken time to learn from 2017?

Have you reviewed how you did, against last year’s goals & why?

I’m pleased to say that here at Customer Insight Leader blog we achieved two of the key goals we set. (more…)

Data Viz Award winners, sharing the best of Kantar’s IIB 2017

Data Viz AwardAs data visualisation is a favourite theme on this blog, we’ve already covered the 2015 & 2016 “Information is Beautiful” (IIB) awards. Kantar’s leading, international, annual Data Viz Award.

Now Kantar’s 2017 results are out, we return; to share great examples of data visualisation from this year’s finalists.

It seems each year the standard just gets higher & variations get more creative. This is partly reflected in the change of categories for awards. Rather than now focusing on the method, interactive/mobile/infographic etc, they focus on content.

This makes sense and supports the maxim, that data visualisation is effective if (and only if) it helps you with the task intended. Graphic designers can create charts that are works of art, but if they do not help you better understand what is needed, they have failed. (more…)

Results of survey for Data Insight Leaders Summit 2017

Data Insight Leaders Summit 2017During our month focussed on research, it seems appropriate to share with you my latest research for Data Insight Leaders Summit 2017.

This annual survey is the second of its kind and is published as part of the run-up, to the Data Insight Leaders Summit 2017, in Barcelona on 18-19 October.  A great conference that I will again have the privilege of chairing this year; you may recall my brief reflections on benefits of event last year.

Following on from the success of the report published by Worldwide Business Research (WBR) in 2016, this survey also provides comparison with last year’s results. I was honoured to be asked to provide the expert commentary, on the implications of survey findings, for leaders working in this area. (more…)

What you want from this blog, results of our 2017 reader survey

reader surveyThanks to all our newsletter subscribers, who participated in our annual reader survey.

Just over a year ago, we re-branded this blog, based on your feedback. At the start of 2017 it’s time to revisit how well this blog is serving its purpose.

As you may know, the stated purpose of this blog is to inform & support customer insight leaders. You can find out more about that and our principles here.

So, a few weeks ago, we issued another short reader survey – to check if the design & content of this blog were achieving that purpose. In this post, I’ll share both the results & reflections on any changes needed for 2017. As everyone is ‘time poor’ these days, there were only 10 questions. Here are the results… (more…)

Have you had a successful 2016 too? (Interim results from leaders)

successful 2016This year might have been a strange year, with unexpected news aplenty, but it sounds like many of you have had a successful 2016. That’s good to hear! I’m pleased to be able to share the interim results from our latest poll of your progress against your goals.

Our most recent, short survey, asked just 4 questions regarding your success this year.

This follows a survey we ran at the beginning of the year, to identify which types of goals leaders were setting.

We also ran a survey during 2016 on use of coaches or mentors, which we’ll return to towards the end of this post.

Here are the interim results, with some initial reflections on what may help you do even better in 2017. (more…)