conversation about maximising value from customer insight

Mango share some keys to Data Science readiness

Data Science readinessFollowing on from our series on programming languages, I’m delighted to introduce a guest post on Data Science readiness.

Having the strategy or aspiration to make use of Data Science is one thing, executing it effectively is another. Too many businesses I know have hired data scientists without really knowing what to do with them or what they need to succeed.

So, I’m pleased to introduce a new guest blogger. Mark Sellors is Head of Data Engineering for Mango Solutions.

It helps to hear a Data Engineer’s perspective, as that can be such a foundational role to a successful Data Science team.

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3 perspectives on how to use research and what they teach us

how to use researchTo complement the research industry perspectives we have shared so far this month, I’m going to share 3 perspectives (on how to use research) from outside the insight community.

After sharing so much material to digest, in that Behavioural Economics guide, this post will be shorter.

I’ve taken the approach of browsing recent news stories, for commentary on use of consumer research. Beyond the stories commentating on recent research findings, 3 news items struck me.

What they had in common was an outsiders’ perspective of how to use research. Each of these perspectives usefully highlights the misconceptions or challenges that insight leaders can face when seeking to secure investment for the research they see as needed.

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The state of Behavioural Economics in 2017, your handbook

state of behavioural economicsWhat is the state of Behavioural Economics (BE) in 2017? Is it past the ‘hype cycle‘ and settling into common usage, or gradually being assigned to the dustbin of once popular ideas?

Behavioural Economics is one of those topics that regularly comes up in conversations with clients & about this blog. In fact, I’m reminded it’s one of the topics for which readers asked for more coverage in our latest readers survey. My own experience is that it is still very relevant, especially for both Customer Insight teams and B2C businesses.

So, I’m delighted to be able to share with you the best online update on the current state of BE that I have found online. (more…)

Ethnographic research is still evolving and relevant for business

ethnographic researchThis week, following another wonderful wedding (my daughter this time), I’ve been thinking about ethnographic research.

A variety of circumstances, including the wedding, have meant I’ve reflected on the continued importance of human interaction and the power of observing people.

It’s easy, in our increasingly technology-focused world, to assume the future of any industry lies in increasing automation and use of AI to reduce reliance on humans.

But, what separates the technology that people adopt as part of their lives, from that which quickly goes out of fashion, is usability. Designing digital experiences, or human computer interaction, that is both easy & satisfying, requires not just technical skills but genuine insights into people and what works for them. (more…)

Longer reflections on subjective reality, comics and research

Longer reflectionsA number of our previous posts have quickly curated short blogs posts with tips for researchers, this time I’ll share longer reflections.

In addition to my own (and guest blogger) opinion pieces, some of our past research-related collection include:

But, as promised, this time I’ll share some longer form content, akin to what the Financial Times likes to call their “Big Read“.

Given the current bias, towards more articles being published on topics of data, analytics & data science, than research – it was good to find this content.

I hope this (totally subjective) selection helps inform your research practice and CPD as a research leader. (more…)

Research innovations, embracing new technology and methods

research innovationsAs our focus returns to Customer Research, here is a quick review of research innovations on show across the world.

Previous posts have highlighted that although Data Science might get all the press for innovation, in fact many technological & methodological innovations are happening in the world of market & consumer research.

Recent months have focussed on technological innovations (like blockchain), data science & data visualisation. As well as balancing our content with leadership focussed advice, I also want to ensure we stay true to our definition of Holistic Customer Insight (including research, as well as data & analytics).

So, let’s see what I found as I searched my favourite customer research blogs to check for innovations. (more…)

Data Visualisation tweets: Top Nine experts to follow on Twitter

Data Visualisation TweetsAs promised in an earlier post, sharing recommended blogs, it’s time to move onto data visualisation tweets.

In this post, I’m going to recommend some Data Visualisation experts to follow on Twitter, both because of their own content and the wider resources they curate and share.

I hope you found the previously recommended blogs useful. If you are serious about improving your (or your team’s) data visualisation skills, I would recommend considering joining the DataIQ Leaders programme. In December, I’ll be running another one day workshop for them, sharing design principles, tips & tricks for data visualisation. The content does not require specialist tools, but focuses on improving data visualisation design thinking for any analyst, even if just using Excel.

Anyway, enough time pitching for DataIQ, let’s get back to sharing with you the data visualisation experts whom I follow on Twitter. Here is my totally subjective list of the Data Visualisation experts, whom I’ve found it worth following on Twitter. (more…)