helping you master customer insight leadership

How is insight being used in the news?

iStock photoMany of you appear to be appreciating more sharing from other relevant blogs & publications.

So, here’s another curation of recent insight stories published in the news.

The Economist might not immediately strike you as a Customer Insight publication, but it’s well worth a read for a couple of reasons at least. Firstly, it’s quality journalism & analysis of latest economic context, that is so often important when interpreting internal data & trends. Secondly, the Economist often provides good examples of data visualisation. (more…)

Will Microsoft own the research toolkit?

MS Bing for Market ResearchThis is big news.

Rarely have I shared just one news item as a post here on CIL, but I agree with GreenBook that Microsoft’s release of Pulse for Market Research is big news.

Potentially very disruptive for the plethora of survey & research software on the market, this free offering has the potential to have the kind of integration that enables ‘in house‘ research teams to work differently. (more…)

Data Visualisation, is it art to you?

iStock photoWhen analysing the interest in posts here on CIL, one of the topics which perennially gets more visitors than others is data visualisation.

So, in order to listen to our readers, here’s another round-up of recent Data Viz resources that are hopefully helpful to you or your team.

Encouraging the creative side of data visualisation, Teradata recently exhibited 20 visualisations at the “Art of Analytics” exhibition within their conference in Amsterdam. Here’s an interesting post on their site reflecting on the value of analytics visualisations as art work: (more…)

CyberCrime risks aren’t just for the Big Boys

iStock photoThis week I’ve been worried by the risks of cybercrime for even small businesses.

Two articles highlighted the danger of cybercrime & importance of customer data protection for SMEs.

These struck me as a stark reminder that these data security concerns are a topic of relevance to much smaller businesses than the large corporates usually covered by media stories of the latest data breach. (more…)

Data Scientists need a better infographic

Given my past post around an infographic shared by SalesForce.com (hybrid marketer), I have to comment on this new infographic being shared by MarketingDistillery.com.

At first glance there is much to praise here compared to summaries others have published.

Too many either confuse the specialist nature of a data scientist role with a marketing or customer insight analyst, or neglect the fact that even these geeks need softer skills. On that latter point, I’m pleased to see the importance given to communication & visualisation, which we’ve mentioned before are critical skills for influence. Here it is in full: (more…)

How would you summarise the latest Budget?

iStock photoUK Budget Day is an opportunity for a wide range of media outlets and financial firms to practice their communication skills. Rabbits can be pulled out of hats, treats given away, burdens imposed and lives changed; all in 2 hours.

Despite the level of advance leaking these days, none of these businesses knows the content for sure until the Chancellor stands up & starts speaking. However, some changes announced in the budget can take force immediately or from the next day, whilst others can be impact businesses/personal finances so much they need as much time as possible to prepare.

For all these reasons the pressure is on to understand, to interpret  implications, to distill & to communicate as quickly as possible. (more…)

Keeping up to date with Research developments

researchDespite training on the full breadth of Holistic Customer Insight, I’m finding that one of my most receptive audiences are research teams.

These fine folk seem particularly keen to catch-up with latest best practice and master using their research in collaboration with analytics & data developments.

So, in response to such a warm welcome & keen learners, today’s post is dedicated to sharing news on research practice.

Here I share three  ideas & concerns raised by three different sources for staying up-to-date on research methods. Quirks Magazine, GreenBook Blog and  Marketing Experiments Blog are all sources that  I’ve found helpful to follow. So, let’s share one update from each. (more…)