Following Katie’s useful introduction to behavioural research, this post surveys implicit research techniques.
Given the relevance of implicit research techniques, to monitoring behaviour, it makes sense to dig deeper.
In this post, I will share the breadth of these technique, current usage & academic basis. Plus, to finish, I’ll share details of an upcoming event in London.
As we’ve shared before, learning in the field of Behavioural Economics (and related fields) has raised the bar for researchers.
The annual Behavioural Economic Guide, reveals how much work is happening. How can Customer Insight leaders best ensure, they have behavioural evidence, as well as just self-report? Due consideration needs to be given, to permission for data capture, as outlined in GDPR. Once that is addressed, implicit methods can help. (more…)