helping you master customer insight leadership

Will GDPR spell the end of Big Data mindset, is less now more?

GDPR spell the end of Big DataDoes GDPR spell the end of Big Data thinking? Will you stop gathering or holding onto data because “it might be useful“?

With a topic as important as GDPR, it’s good to hear from more than one viewpoint. For that reason, I am delighted to welcome back regular guest blogger, Tony Boobier.

This time, it sounds like Tony has been thinking about GDPR and Big Data, including a new ‘V’ for its definition.

Over to Tony to explain his reflections… (more…)

GDPR resources from my travels, a toolkit to help your 6 month plan

GDPR resourcesThrough speaking engagements and questions from readers, this month’s theme has become GDPR, so time to share GDPR resources.

Apologies to those of you looking for more content on recruiting, developing & retaining your analysts. I will return to that theme and build on the excellent content shared by Martin & Hanne.

But, for now, it seems the primary concern for many data, analytics & insight leaders, is GDPR. That is not surprising with less than 6 months until compliance will be enforced.

For that reason, I’ve seen my breakfast briefing events, with both PracticeWeb and MyCustomer, be over subscribed. In fact later this week I will be sharing again, with RMDS, about the importance of focussing on data quality in your planning. (more…)

Are You Going To Be A Data Scientist? Or “Just” An Analyst?

An analystA new month, a new theme for our content. This time we are going to focus on an analyst role.

I’ll share thoughts & guest blogger content on how to recruit, develop, motivate & retain them. Hopefully, this will complement our earlier content on understanding & developing data scientists.

To kick us off, I’m delighted to share this post from our latest new guest blogger, Martin Squires.

Martin is the Global Lead on Customer Intelligence for Boots, or Walgreens Boots Alliance as they are now. (more…)

Stakeholder Engagement – lessons for leaders from project management

stakeholder engagementAt the end of another month, there is just time for one more post on stakeholder engagement.

The change of term from stakeholder management is deliberate. As we welcome back frequent guest blogger Tony Boobier.

In this post, Tony shares his relevant experience from the world of project management. Which stakeholders matter? How do you find them? What is the difference between stakeholder engagement & stakeholder management?

Over to Tony to explain all & offer his advice…

There’s already lot of information about stakeholder management in project textbooks. It’s a function that is recognised as a key part of a project framework, but sometimes overlooked or inadequately attended to. (more…)

Customer Segmentation in a Cognitive Computing age

Customer SegmentationAs a break between my event reporting, lets return to the theme of customer segmentation.

I’ve written recently about the benefit of segmenting your key stakeholders & previously on different approaches to segmentation. To give a different perspective and useful real world experience, I’m delighted to welcome back guest blogger Peter Lavers.

Having returned from the SAS Analytics event that he referenced in his militaristic analytics posts, Peter is now focussed on his future thinking work with IBM. In this post, he shares why customer segmentation still matters in a cognitive computing age & 4 top tips for being successful. (more…)

Analytics are the new Weapons Guidance Systems (part 2)

Weapons Guidance SystemsAnalytics as a weapons guidance systems? This could only be the second post in two-part series by our guest blogger Peter Lavers.

You may recall that, in his first post, Peter made the case for data being the new marketing battleground. He argued that Marketing and CRM are in exciting times because is it now economically viable to unlock the incredible value of data. Value that’s often hidden in inaccessible and disconnected company databases.

So, over to Peter, to explain how turning his attention to analytics has got so attack minded… (more…)

Listening to 31 Data Scientists and Seeing 10 companies’ applications

listeningTo complement the perspectives of our recent guest bloggers, today I’m sharing three ways of listening to data scientists.

These will include a (potentially) free recommended eBook, an engaging blog post and a punchy video.

Peter, Robert & Francesco have made a case for data & AI potentially transforming businesses & sectors. As part of our month focussed on applications of data & analytics, I also want to share real life case studies. What are the real data scientists in business doing?

Fortunately, there are both some generous publishers and excellent resources available. So, in this post we will hear from 28 different data scientists and 10 companies.

So, let’s get stuck into hearing about the reality of data science & machine learning. (more…)