conversation about maximising value from customer insight

The importance of place, why internal environments matter

environmentsIn recent years, I’ve spent a lot more of my time speaking at events, or training my clients, so have recognised the crucial role of internal environments. Having the right place for such activity can make a tremendous difference to the effectiveness of any talk, training course or coaching/mentoring session.

Working on a couple of events with a friend of mine, William Buist, we got talking about the impact that the environment had on those breakfast briefings.

The thoughts that William shared afterwards, with the event organiser & myself, struck me as useful for all leaders to consider. So, I’m delighted to share a guest post from William on the theme of ‘the importance of place‘ & how it can impact our ability to think in different ways. (more…)

Read a White Paper, advice for Data, Insight & Technology leaders

white paperI’m currently in the process of writing a white paper on some recent research regarding consumer usage of multiple devices online & the resulting poor experience.

Probably akin to the way, when you buy a new model of car, you suddenly notice many more of them on the road, I’ve noticed a lot of white papers being advertised recently.

So, following previous posts that have recommended blogs, newsletters, podcasts & printed magazines for Customer Insight leaders, this one will recommend some white papers to read.

Although longer form than the convenient brevity of blog posts or most magazine articles, white papers can help leaders.

They give the opportunity to learn about a topic in more depth. They are still shorter than reading a book, but often quote useful sources to follow-up if relevant. (more…)

How InsurTech is changing the Insurance Sector, in 10 key trends

InsurTechFollowing the, mainly banking, focus of FinTech startups, what is happening in the world of InsurTech?

Continuing our month focussed on related technology developments and how they could impact Customer Insight leaders, I’m happy to share another guest post from our friends at Insurance Thought Leadership blog.

In this post, Sam Evans, Founder of Eos Venture Partners, shares his top 10 predictions for how InsureTech will continue to develop.

He then suggests 3 areas of focus, all of which can benefit from design collaboration with Customer Insight leaders.

So, following our series on Blockchain, here is Sam to guide us through some other developments in the world of InsureTech & why they matter. (more…)

Enjoying printed insight magazines on planes & trains

magazinesWith lots of business travel this week & last, together with having already recently authored a detailed post on Brexit letter, I’ve decided to take it easier this time. Based on my reading while travelling, here is a review of a few articles from printed magazines that I found helpful.

I’ve previously sung the praises of listening podcasts (which I find particularly useful while driving on business) and insight newsletters (that I skim during my morning routine). However, probably like you, I also spend a fair amount of time traveling on trains & planes. During these journeys, there are times when it is just easier to have a printed magazine to read. I, for one, still value that format.

But, as more and more valued insight publications go digital only (including the much mourned DataIQ Magazine), what is there still out there in printed form to read? (more…)

A trio of Analytics applications Advice, Tools & Fun

Analytics applicationsA briefer, more lightweight, analytics applications post today as it’s been a busy week.

I’ve also realised it’s been a while since I last curated some content from the wider Customer Insight blogosphere, so here are some recent posts I thought you might find interesting.

In keeping with our monthly theme, focusing on application of analytics, I’ve pulled together a few posts that caught my eye.

I hope you find this short collection interesting & it helps to reveal how broad a field even just analytics is (let along broader customer insight). (more…)

Opportunities for insight from location as a dimension in your customer analytics

locationLocation has been a key dimension for analytics for many years.

Geographic Information Systems (GIS) and engaging data visualisations have all added to how engaging data with a location field can appear.

However, do you just use this data dimension to compare business performance or consumer behaviour at a macro level? Are you really generating customer insights, leading to innovative products or services as a result of thinking deeply about location?

To consider this oft neglected dimension of insight generation and CX innovation, I am pleased to welcome back guest blogger Tony Boobier. Tony has been off on his travels, but penned this for us as he reflected on what he has learnt along the way. (more…)