Having benefitted from listening to a CX leaders’ perspective on vision for data & analytics, lets consider applied analytics projects.
In fact, this focus is an opportunity to hear the voice of another key stakeholder in major analytics implementations. That is, the perspective of the software provider or IT supplier.
Now, I know, these people can have a bad reputation. Too many ‘shiny suited’ salespeople and unfulfilled promises, post demo, can leave many leaders very sceptical.
But, there are also good people working in technology companies & the experience they gain from helping multiple companies implement analytics can be a godsend.
So, I’d like to welcome a new guest blogger for our blog. Dax Craig is co-founder and CEO of Valen Analytics. Our old friend Paul Carroll (of Insurance Thought Leadership blog) recommended Dax, to share these thoughts on why applied analytics projects are the way to go.
Let’s suspend that skepticism, long enough to hear Dax’s useful advice for your projects… (more…)