“Why can’t you get me that research faster?” That is perhaps the most common challenge I hear is faced by research leaders.
I pointed out, in a post of ‘research as fashion‘, that a common theme in case studies, was the challenge to get research faster. So, as promised, this post will share a number of relevant posts and resources on that topic.
Let me first state that faster is not always better. Aside from the wider “In Praise of Slow” movement, our previous posts on “Thinking Fast & Slow” & “Deep Work” make this point.
Faster work can mean lower quality thinking & be more susceptible to the biases of brains on auto-pilot. So, it can often be worth pushing back, when more robust data & careful interpretation are needed.
But, we like to be pragmatic here. In real businesses, whatever the pros & cons, customer insight leaders need to deliver quicker. What are some of the options to achieve this with research work? (more…)