What is the state of Behavioural Economics (BE) in 2017? Is it past the ‘hype cycle‘ and settling into common usage, or gradually being assigned to the dustbin of once popular ideas?
Behavioural Economics is one of those topics that regularly comes up in conversations with clients & about this blog. In fact, I’m reminded it’s one of the topics for which readers asked for more coverage in our latest readers survey. My own experience is that it is still very relevant, especially for both Customer Insight teams and B2C businesses.
So, I’m delighted to be able to share with you the best online update on the current state of BE that I have found online. (more…)