helping you master customer insight leadership

2018 technology trends for leaders to consider, looking inside

looking insideFollowing on from our post on technology trends for leaders to consider, based on consumers, let’s look inwards.

By that, I mean let’s consider both the needs of today’s organisations & technical innovations less visible to consumers.

In this post, we will update you on progress with blockchain. You may recall, our posts explaining this & asking the key questions for analytics leaders. We will also consider how AI can impact how organisations are run and finally a number of CDOs thoughts on implications for data strategy.

But first, I want to build on the CMS Wire blog post, which I shared at the end of our last post. That is, the one on the rise of VR. (more…)

Technology trends to consider in your insight planning for 2018

technology trendsRegular readers of this blog will know that we don’t usually focus on technology trends. One of the insights this blog is sharing is the importance of the human elements of customer insight & analytics. Leadership skills, softer skills, CPD and human context all matter hugely, to customer insight generating value for organisations.

However, at this time of year, with so much material being shared on technology trends & futurology, it is hard to ignore.

What is more, it is an element that should be considered in your goal setting for 2018. As suggested, in our post on specific goals for customer insight leaders, the potential of new technology has to be considered.

So, amongst all the material being shared & all the potential technologies, which should you consider? (more…)

Christmas Special – insight about the festive season

Christmas SpecialAs Christmas draws closer, it’s time for a Christmas Special blog post. Like a double-length Radio Times, I hope these festive goodies will keep you entertained over the holiday.

Two thoughts have guided my selection of material to share with you this week. Firstly, after so much focus on specific themes (Data Visualisation, Stakeholders, GDPR & Data Quality) I aim to be broader. Following my definition of Holistic Customer Insight, I have sought holistic festive content. That is, data, analytics, research & database marketing related material.

Secondly, I was looking for fun content. It’s too near to Christmas for me to take this blog too seriously. So, I hope you enjoy this menagerie of festive insight content. Following my own advice, from December 22nd until January 2nd, I will be taking a break from blogging. To recharge myself and hopefully my creativity. (more…)

Free resources for you, across range of insight leaders

Free resourcesAt Customer Insight Leader we love providing you with useful free resources. As a non-commercial, advertising free, site – we know our visitors value both independent advice & access to free resources.

I hope today’s curation of customer insight & analytics related resources, helps you in your role.

In line with our advocating of holistic customer insight, I’ve included resources to help develop your research, data science & analytics work.

Anyway, enough introduction, let’s open the presents… (more…)

Customer Data Record Quality – reporting metrics for a broader view

Customer Data Record QualityContinuing our series on best practice in data quality, we turn to customer data record quality reporting.

I hope you’ve been finding Paul’s series useful. It has certainly reminded me as to the need to focus on monitoring your data quality. It’s such an essential foundation to more advanced analytics work. Plus, our joint event with MyCustomer, reminded delegates of data quality as a GDPR requirement.

We’ve already seen 11 field level checks, from guest blogger Paul Weston, in his part one & part two posts.

Next, in this post, Paul considers the need to also check the quality at data record level. It’s all very well individual fields being accurate, but how do you check whole records are valid? (more…)

Customer Data Quality Reporting – the next 6 metrics you need

Customer Data Quality ReportingTime to return, to the important topic of Customer Data Quality Reporting. Which metrics should you report on, to ensure robust data quality controls?

After a week of training analysts in data visualisation, and speaking to marketers about how to run an NPS programme, back to part 2 of our new series.

You may recall, that in part 1 of his series, our newest guest blogger (Paul Weston) introduced this topic. In that post, Paul explained the importance of this reporting and shared the first 5 of his recommended metrics.

In this post, part 2 of his series, Paul shares the rest of his “great set of measures“. A final 6 that will help complete your view of current data quality & any issues to address. (more…)

Customer Data Quality Reporting, why it matters & how to do it well

Data Quality ReportingBuilding on the popularity of our recent GDPR posts, here’s more advice on data quality reporting.

We’ve seen the importance of data quality to GDPR compliance and your marketing performance. But, as business consultants are fond of saying, you get what you measure. How should that apply to data quality?

In my own tenure as a senior leader in large corporations, I’ve seen my fair share of poor, boring & non-existent data quality reporting.

So, to set you up for success, I’ve sought out an expert.

I’m delighted to welcome Paul Weston as our newest guest blogger. Paul has made a career out of improving data quality, to deliver more effective analytics. But, before I hand over to Paul, let me just say he had so much advice to share, that it’s going to take 3 posts. (more…)