How do you develop domain knowledge in your analysts, so their data usage, interpretation & recommendations make sense?
I’ve mentioned in a previous post, about the difficulties of offshoring analytics, how vital domain knowledge can be. Yet, I find most articles or speakers focus on your need to develop new technology skills (like mastering the latest ‘en vogue‘ coding language).
Akin to the greater importance of softer skills in analysts, as outlined previously, my own experience is that domain knowledge makes a greater difference to analyst effectiveness.
So, as my contribution to redressing that imbalance, here are some thoughts on domain knowledge. Why it matters & how best to help your analysts learn about their domain. (more…)