Already, this autumn, I’ve had opportunity to meet & work with a variety of customer insight leaders. All of them, in different contexts, struggle with the need to secure buy-in to the potential of customer insight for their business.
So, hopefully, it will help others to capture some of our thinking & achieve action in response.
These insight leaders come from different sectors & are working within businesses with different capabilities.
Some are currently leading largely research teams and are looking to grow their analytics capability. Others have skilled analysts, but have struggled to get use of insight embedded into marketing practice. (more…)