conversation about maximising value from customer insight

Developing that vital Domain Knowledge in your analysts

domain knowledgeHow do you develop domain knowledge in your analysts, so their data usage, interpretation & recommendations make sense?

I’ve mentioned in a previous post, about the difficulties of offshoring analytics, how vital domain knowledge can be. Yet, I find most articles or speakers focus on your need to develop new technology skills (like mastering the latest ‘en vogue‘ coding language).

Akin to the greater importance of softer skills in analysts, as outlined previously, my own experience is that domain knowledge makes a greater difference to analyst effectiveness.

So, as my contribution to redressing that imbalance, here are some thoughts on domain knowledge. Why it matters & how best to help your analysts learn about their domain. (more…)

Are you reinventing the wheel, every time you undertake analysis?

reinventing the wheelOnce your analysts have a clear business question to answer, do they start new analysis each time, potentially ‘reinventing the wheel‘?

After creating or leading data & analytics teams for many years, I began to notice this pattern of behaviour. What we seemed to lack was a consistent knowledge management solution or ‘corporate memory‘ that could easily spot what should be remembered.

Funnily enough, as became convinced of the need for ‘holistic customer insight‘, I found a partial answer amongst researchers.

Research teams are somewhat better at this, as it has become a more standard part of their methods.

I’ve yet to find an ideal solution, but I think it’s such an important issue for analytics & insight teams, that I’ll use this post to share my own experience. (more…)

Lessons from Brexit letter, for insight leaders’ influencing

Brexit influencingYou might be sick of wall-to-wall Brexit coverage on the news, but I think there are lessons to learn from Theresa May’s letter to Donald Tusk. Lessons for analytics leaders needing to influence their senior stakeholders.

Both my own experience in that role, and work with our clients, has taught me that analytics leaders need to be able to communicate in more than just impressive Powerpoint decks. Despite the emphasis on data visualisation & storytelling in analysis ‘decks’, influencing business leaders requires a wider palette.

To be clear from the outset, I’m not expecting analytics leaders to need to write as long a letter as our PM sent Donald Tusk. However, shorter business communications can be just as political. (more…)

The benefits of a competency framework for your analysts

competency frameworkAs we focus on Analytics & Data Science this month, I’ve been reminded of how a Competency Framework can help.

Both work with clients, and my own experience in creating & leading analytics teams, has taught me that such a tool can help in a number of ways. In this post I’ll explain what I mean by a competency framework and the different ways it can help Analytics, Data Science or Customer Insight leaders.

I wonder if you’ve used such a tool in the past?

Across generalist roles & larger departments, the use of competencies has become the norm for many years, as HR professionals will attest. However, sometimes these definitions and descriptions feel to generic to be helpful to those leading more specialist of technical teams.

But, before I get into overcoming that limitation, let me be clear on definitions. (more…)

How to avoid getting bitten on the bum by GDPR (part 2)

GDPRThis is part 2 of our series focussed on helping Data Insight Leaders plan for GDPR. With the EU approved General Data Protection Regulation (GDPR) due to be implemented in UK on 25th May 2018, this must be a consideration for all insight leaders.

There has been a positive response to the first post on this topic, which has confirmed the concern about this topic that I’m hearing in my conversations. It seems many leaders are grateful to just have a simple overview that identifies areas of potential concern.

Although these two posts can only be the start of your journey to assess GDPR impact for your business, I hope they help you.

In our first post we focussed on you needing to check your potential exposure w.r.t these topics:

  • Higher standard of what constitutes consent;
  • Challenges if using ‘legitimate interest’ basis;
  • Permission needed for profiling & implications;
  • Data impact of people’s right to be forgotten.

(more…)

How to avoid getting bitten on the bum by GDPR (part 1)

GDPRMost of our content this month has been focussed on helping insight leaders prepare for the year ahead. With the EU approved General Data Protection Regulation (GDPR) due to be implemented in UK on 25th May 2018, this must be a consideration for all insight leaders.

In my own work with clients & conversations with others, I do find GDPR is cropping up more often. However, I’ve become a little alarmed at a general sense of complacency, or putting off looking into this for now. Given the scale of impact & time taken to deliver any significant data projects, I suggest leaders focus on this now.

Do you know if you already comply with the likely requirements of GDPR? Have you at least identified any significant data model or systems changes needed, so that project planning can begin ASAP? (more…)