I had the pleasure of attending and presenting at this conference. It was an enjoyable and useful event, hosted at etc Venues near St Paul’s, which seems to be a popular location for such events this year. David Reed was as ever a convivial host.

For me the stand out presentation was from eBay, a clear message on simplification to manage complexity, that is so relevant in getting from too much data & even too much analysis to clear recommendations that can be acted upon.

I’m pleased my presentation was also well received, especially as it was my last opportunity to present on behalf of Lloyds on the good work that has been achieved there. Exciting times ahead for that organisation as the focus that we’ve built over years (on customer needs not just product sales) is implemented to actually control interactions across a massively multi-channel, multi-brand, multi-product environment.

[embedyt] https://www.youtube.com/watch?v=mQafQWCawXw&w=560&h=315 [/embedyt]