Last week, after a very tasty bacon butty, I was sharing on the topics of Trust, Data Sharing & Identity Management, working towards recommending a Virtuous Cycle of improvement. All in the fine surroundings of the Royal Institute.
It’s been a pleasure this year to partner with MyCustomer.com, to deliver a number of breakfast briefings. This one was more substantive, as it was also to reveal the findings of my latest UK consumer research, sponsored by ForgeRock.
I revealed the findings of our new research into digital identities, consumer trust and the virtuous cycle of improvement (more on this later).
That research, detailed in a white-paper published here, explores the pain points consumers experience with brands online, and how these experiences affect the trust they have with these brands.