conversation about maximising value from customer insight

Working towards the Virtuous Cycle: latest research on trust & data sharing

A Virtuous CycleLast week, after a very tasty bacon butty, I was sharing on the topics of Trust, Data Sharing & Identity Management, working towards recommending a Virtuous Cycle of improvement. All in the fine surroundings of the Royal Institute.

It’s been a pleasure this year to partner with MyCustomer.com, to deliver a number of breakfast briefings. This one was more substantive, as it was also to reveal the findings of my latest UK consumer research, sponsored by ForgeRock.

I revealed the findings of our new research into digital identities, consumer trust and the virtuous cycle of improvement (more on this later).

That research, detailed in a white-paper published here, explores the pain points consumers experience with brands online, and how these experiences affect the trust they have with these brands.
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Are your Analytics teams growing & sharing through internal events?

internal eventsFollowing Tony’s critique of mega-conference events, I was fortunate enough this week to join a client, at one of their internal events.

It was a ‘Data & Analytics Seminar’, focused on increasing knowledge and sharing best practice. Attendees came mainly from Analytics or BI roles, but included a range of experience and technical verses business focus.

There was so much to praise about this event. Held in a modern, innovation centre (think Google-esque environment), it was relaxed, interactive and included a good mixed diet. On the agenda were internal & external speakers, as well as content that ranged from very technical to strategic or people-focussed.

So, to encourage all Analytics leaders to take a leaf out of their book, without breaching any confidences, let me share my reflections. (more…)

Happy Easter, Customer Insight leaders, treat yourself to a holiday

EasterCustomer Insight Leader blog, wishes all our readers, a very happy Easter.

Whether or not you get the weather (or eggs) you hoped for, may you have a thoroughly enjoyable holiday.

We will be taking a well earned break this Easter & enjoying time with our family. Apologies that it means we won’t be keeping up our standard of 2 new posts each week, but normal service will be resumed next week.

Hopefully that’s not too much of a disappointment. In the nicest possible way, I hope you have more fun plans for your time.

Last Christmas we shared a post about the importance of holidays and breaks from your work. This, of course applies to Easter as much as Christmas. So, I hope you have an opportunity to unwind & recharge your batteries. (more…)

Learning about Blockchain and relevance to Analytics leaders (part 2)

learning about blockchainContinuing our two-part series, learning about Blockchain and relevant lessons learnt from attending #CityChain17 event.

As mentioned in our first post, this event was organised by MBN Solutions and held at IBM’s spacious SouthBank offices (which offer great views across the Thames on a sunny day).

Following the morning sessions, covered in part one, our next speakers focussed more on applying the technology in your business.

So, here are some more reflections from listening to those speakers, together with blockchain resources that I hope you’ll find useful. (more…)

Event based Marketing and why GDPR makes it more important

event based marketingThis week, I had opportunity to lecture at the Royal Institute. Ok, not really lecture, but share advice on event based marketing.

I may not have fulfilled a pipe-dream to give a Christmas Lecture at the Royal Institute, but it was a fascinating time. Over 40 of us were gathered there for another breakfast briefing sponsored by My Customer and Royal Mail Data Services (RMDS).

Compared to previous breakfasts, this briefing included more of a focus on GDPR. This was driven by both latest research (from RMDS) and the popularity of GDPR advice in recent blog posts here.

Following the same format as Gherkin briefings, after breakfast, I shared some findings (from that latest research) as well as advice from my experience. Then, we split up into 3 large roundtables to discuss the implications for delegates’ businesses. In line with my experience at recent DataIQ discussion event, at least as much insight came from these roundtable conversations. So, I was glad to see another event prioritise time for conversations. (more…)

What are the questions that insight leaders today want answered? (part 2)

questions that insight leadersThis post concludes our two-part series, on the questions that insight leaders raised, at DataIQ Discussion 2017 event.

I hope you found part one, helpful. There we focussed on topics including:

  • measuring your impact
  • breaking through cultural barriers
  • best organisational design
  • tools needed by insight teams
  • executing your insights (driving action as a result)

Those certainly were hotly debated topics, that appeared relevant to everyone around the table. All those topics were raised by first two tables of insight leaders.

Now, I will conclude this series by sharing two more questions raised by second group of Customer Insight leaders, as well as the three questions from my final group. (more…)