This week, I had opportunity to lecture at the Royal Institute. Ok, not really lecture, but share advice on event based marketing.
I may not have fulfilled a pipe-dream to give a Christmas Lecture at the Royal Institute, but it was a fascinating time. Over 40 of us were gathered there for another breakfast briefing sponsored by My Customer and Royal Mail Data Services (RMDS).
Compared to previous breakfasts, this briefing included more of a focus on GDPR. This was driven by both latest research (from RMDS) and the popularity of GDPR advice in recent blog posts here.
Following the same format as Gherkin briefings, after breakfast, I shared some findings (from that latest research) as well as advice from my experience. Then, we split up into 3 large roundtables to discuss the implications for delegates’ businesses. In line with my experience at recent DataIQ discussion event, at least as much insight came from these roundtable conversations. So, I was glad to see another event prioritise time for conversations. (more…)