When I first received a copy of this book, when it was published in 2014, I didn’t think it would be so relevant. Understanding a ‘mobile mind shift‘ sounded like just a fancy way of presenting advice for e-commerce leaders working on moving to mobile.
Now, having read this engaging work, I can see how relevant it is to all business leaders (including customer insight leaders).
There is much more to think about than you might first imagine. This practical book makes a good case for explaining why you can’t just port your website. It’s also much more involved than just having a dynamic presentation layer, that will adapt to the device (i.e. screen size) being used.
Packed full of findings from Forrester’s Mobile Mind Shift surveys, the structure of the material takes you through the different elements you need to consider.
Starting with understanding the needs/wants & current challenges of your customers (or employees), it helps you see how a different perspective (on what helps) can make all the difference. (more…)