conversation about maximising value from customer insight

3 perspectives on how to use research and what they teach us

To complement the research industry perspectives we have shared so far this month, I’m going to share 3 perspectives (on how to use research) from outside the insight community. After sharing so much material to digest, in that Behavioural Economics guide, this post will be shorter. I’ve taken the approach of browsing recent news stories, for commentary on use of consumer research. Beyond the stories commentating on recent research findings,.. Read More

Results of survey for Data Insight Leaders Summit 2017

During our month focussed on research, it seems appropriate to share with you my latest research for Data Insight Leaders Summit 2017. This annual survey is the second of its kind and is published as part of the run-up, to the Data Insight Leaders Summit 2017, in Barcelona on 18-19 October.  A great conference that I will again have the privilege of chairing this year; you may recall my brief.. Read More

The state of Behavioural Economics in 2017, your handbook

What is the state of Behavioural Economics (BE) in 2017? Is it past the ‘hype cycle‘ and settling into common usage, or gradually being assigned to the dustbin of once popular ideas? Behavioural Economics is one of those topics that regularly comes up in conversations with clients & about this blog. In fact, I’m reminded it’s one of the topics for which readers asked for more coverage in our latest.. Read More

Ethnographic research is still evolving and relevant for business

This week, following another wonderful wedding (my daughter this time), I’ve been thinking about ethnographic research. A variety of circumstances, including the wedding, have meant I’ve reflected on the continued importance of human interaction and the power of observing people. It’s easy, in our increasingly technology-focused world, to assume the future of any industry lies in increasing automation and use of AI to reduce reliance on humans. But, what separates.. Read More

Longer reflections on subjective reality, comics and research

A number of our previous posts have quickly curated short blogs posts with tips for researchers, this time I’ll share longer reflections. In addition to my own (and guest blogger) opinion pieces, some of our past research-related collection include: Research innovations, new technology and methods Future proofing research plans for 2017 and beyond Risks of tech-led research Innovation that aids Insight Generation But, as promised, this time I’ll share some.. Read More

Curating a Big Picture, why research teams need to learn how

Research teams can be mistakenly viewed as simply research buyers or just project managers, for a number of reasons, including a lack of curating a big picture. I’m sure anyone leading a research or customer insight team can relate to the problems of such misconceptions. But, what do I mean by ‘curating a big picture‘? In many ways, this is an extension of the points I previously made on knowledge.. Read More

Research innovations, embracing new technology and methods

As our focus returns to Customer Research, here is a quick review of research innovations on show across the world. Previous posts have highlighted that although Data Science might get all the press for innovation, in fact many technological & methodological innovations are happening in the world of market & consumer research. Recent months have focussed on technological innovations (like blockchain), data science & data visualisation. As well as balancing.. Read More