conversation about maximising value from customer insight

Advancing on Blockchain Analytics, more investment & collaboration

Since our previous post, raising questions for Blockchain to answer, I have seen more news on Blockchain Analytics. It seems many individuals and firms are working in this space. To bring together the power of analytics (sometimes plus AI), to help both analyse blockchain data and enable new types of analytics. We raised, in that previous post, the unanswered questions on whether blockchain could help overcome current data challenges &.. Read More

Invest time in these CPD resources for your warm evenings

As the temperature becomes increasingly balmy & we enjoy lighter evenings, do you have more time to look over CPD resources? We’ve mentioned previously the importance of Continuous Professional Development (CPD), both as a leader & an insight professional (data, analytics or research). So, to complement those reflections on what breadth of content is relevant for Customer Insight leaders, this post shares a few more resources that may help. Once again,.. Read More

Are your Analytics teams growing & sharing through internal events?

Following Tony’s critique of mega-conference events, I was fortunate enough this week to join a client, at one of their internal events. It was a ‘Data & Analytics Seminar’, focused on increasing knowledge and sharing best practice. Attendees came mainly from Analytics or BI roles, but included a range of experience and technical verses business focus. There was so much to praise about this event. Held in a modern, innovation.. Read More

Your biggest achievements just might come from self-awareness

Continuing our focus on your thinking environments & personal development, let’s turn to the topic of self-awareness. Not just in my own coaching & mentoring work, but also in my own experience of practicing mindfulness, time and again I have seen the power of improved self-awareness. Yet, especially without a coach or mentor to work with, many leaders struggle to know where to start. Too much of our working lives.. Read More

Do mega conferences really help your CPD, even in Vegas?

As we have focussed on knowledge management, thinking environments & personal development this month, it makes sense to consider the role of conferences. Working as a professional speaker or chair, especially for Customer Insight or Analytics related events, you will have seen a number of conferences feature in Events section of this blog. But, none of us should give up precious time to attend these, if they don’t help us.. Read More

What topics should CPD, for Customer Insight leaders, cover?

A few different parts, of my practice, periodically remind me about Continuous Professional Development (CPD). As a leadership coach, the co-coaching events or workshops I attend, are counted towards CPD credits for my Association for Coaching membership. As an Institute of Direct & Digital Marketing member & marker, I also get annual reminders to register any personal development activities over the year. Plus, I am regularly mailed by the Institute of.. Read More

Developing that vital Domain Knowledge in your analysts

How do you develop domain knowledge in your analysts, so their data usage, interpretation & recommendations make sense? I’ve mentioned in a previous post, about the difficulties of offshoring analytics, how vital domain knowledge can be. Yet, I find most articles or speakers focus on your need to develop new technology skills (like mastering the latest ‘en vogue‘ coding language). Akin to the greater importance of softer skills in analysts,.. Read More