Our Canadian guest blogger Gerry Brown returns to CIL, with a series of 2 posts on using analytics for personalisation. How to make it personal. Why does personalisation matter? What’s the value of that ‘personal touch’? How can you do it well? Over to Gerry… A perfect match that develops lasting, profitable relationships Early in the 20th century, two men, oceans apart in geography, but united in spirit and aspiration, dared.. Read More