This series of blogs, from guest blogger Peter Lavers, explores how different aspects of Insight can be used to drive B2B Customer Management. For the second instalment, over to Peter… Knowledge is the starting point for our Customer Attuned Assessment (CAA®) methodology, which is about building better relationships based on trust; working together for mutual commercial benefit. The sub-sections that sit beneath the model (illustrated) have been arranged to give twelve.. Read More