helping you master customer insight leadership

Event: CII Regional Market Forum

Good to present at this event on the relevance of Behavioural Economics to the Insurance industry. I’m used to presenting on this theme to marketers but it was interesting to engage with underwriters, brokers and other insurance professionals.   The follow-up to this will be an article I’ve written, entitled “Why Behavioural Economics matters for Insurers“, to be published in July’s CII Journal. Plus it afforded us all a fine.. Read More

Customer Insight, what do you think of this for definition?

Many terms in the lexicon of marketing and business are ambiguous at best, misleading at worst. Both old terms like ‘proposition’ and new ones like ‘big data’ seem to bring more smoke than light. But the lack of clarity that has troubled me most in corporate life is the many meanings of ‘customer insight’. I have come across companies that mean data analytics, those that mean consumer research, some which.. Read More