This week I had the opportunity to speak at the CIM’s “Marketing Analytics & Creative Conference“ in Cardiff.
In a room with a mixture of data-led and more design/creative focussed marketers, 4 speakers had opportunity to share their experience. The result was an encouraging conclusion. That both better use of data analytics (or wider customer insight) and creative design should be the goal.
Most speakers were coming from a wider marketing or creative agency perspective & it was great to hear how they valued data & analytics. They knew they needed insight to guide & feed their work. (more…)