Amidst all the focus on GDPR, it’s easy to forget that GDPR requires data quality. Over a Fortnum & Mason’s breakfast, I had the chance to discuss this neglected aspect.
So much of the social media buzz around GDPR focusses on contentious topics like when you need opt-in consent. Individuals rights to opt out of profiling, be forgotten & Privacy by Design, all these GDPR topics have had their limelight.
But, ironically, in all this talk of data regulation, there is a risk that data quality is being overlooked.
Because of that risk, I’ve been delighted to partner with MyCustomer & Royal Mail Data Services (RMDS), at breakfast briefings. Over the last four years, RMDS has been surveying around 300 marketing leaders across sectors within the UK.
The results give an interesting insight into their goals, challenges and the role data plays. (more…)