This eclectic selection is once more contributed by Netquest, thanks to guest blogger Carlos Ochoa. When I first read his post, I couldn’t resist the multi-disciplinary nature of this recommended reading list.
On this blog, we regularly advise that insight requires data, analytics & research. So, as well as extolling a broader definition of customer insight, I’m glad to encourage this thinking. I hope research leaders & market researchers find it useful & perhaps a prompt for some summer beach reading? (more…)