conversation about maximising value from customer insight

The state of Behavioural Economics in 2017, your handbook

state of behavioural economicsWhat is the state of Behavioural Economics (BE) in 2017? Is it past the ‘hype cycle‘ and settling into common usage, or gradually being assigned to the dustbin of once popular ideas?

Behavioural Economics is one of those topics that regularly comes up in conversations with clients & about this blog. In fact, I’m reminded it’s one of the topics for which readers asked for more coverage in our latest readers survey. My own experience is that it is still very relevant, especially for both Customer Insight teams and B2C businesses.

So, I’m delighted to be able to share with you the best online update on the current state of BE that I have found online. (more…)

Ethnographic research is still evolving and relevant for business

ethnographic researchThis week, following another wonderful wedding (my daughter this time), I’ve been thinking about ethnographic research.

A variety of circumstances, including the wedding, have meant I’ve reflected on the continued importance of human interaction and the power of observing people.

It’s easy, in our increasingly technology-focused world, to assume the future of any industry lies in increasing automation and use of AI to reduce reliance on humans.

But, what separates the technology that people adopt as part of their lives, from that which quickly goes out of fashion, is usability. Designing digital experiences, or human computer interaction, that is both easy & satisfying, requires not just technical skills but genuine insights into people and what works for them. (more…)

Longer reflections on subjective reality, comics and research

Longer reflectionsA number of our previous posts have quickly curated short blogs posts with tips for researchers, this time I’ll share longer reflections.

In addition to my own (and guest blogger) opinion pieces, some of our past research-related collection include:

But, as promised, this time I’ll share some longer form content, akin to what the Financial Times likes to call their “Big Read“.

Given the current bias, towards more articles being published on topics of data, analytics & data science, than research – it was good to find this content.

I hope this (totally subjective) selection helps inform your research practice and CPD as a research leader. (more…)

Curating a Big Picture, why research teams need to learn how

Big PictureResearch teams can be mistakenly viewed as simply research buyers or just project managers, for a number of reasons, including a lack of curating a big picture.

I’m sure anyone leading a research or customer insight team can relate to the problems of such misconceptions. But, what do I mean by ‘curating a big picture‘?

In many ways, this is an extension of the points I previously made on knowledge management, but with a focus on research teams.

Here, I’ve seen two elements that can be lacking.

Firstly, insufficient context and secondly, a lack of remembering and connecting what has been learned previously. In this post, I’ll briefly share some advise on both elements. (more…)

Research innovations, embracing new technology and methods

research innovationsAs our focus returns to Customer Research, here is a quick review of research innovations on show across the world.

Previous posts have highlighted that although Data Science might get all the press for innovation, in fact many technological & methodological innovations are happening in the world of market & consumer research.

Recent months have focussed on technological innovations (like blockchain), data science & data visualisation. As well as balancing our content with leadership focussed advice, I also want to ensure we stay true to our definition of Holistic Customer Insight (including research, as well as data & analytics).

So, let’s see what I found as I searched my favourite customer research blogs to check for innovations. (more…)

Data Visualisation books – our third set of resources for you

Data Visualisation booksDuring our month with more focus on Data Visualisation, we should not overlook data visualisation books.

I hope our previous posts, focussing on Data Viz blogs and twitter experts have helped your personal development. But, even in this digital age, we should not overlook the power of books.

Whether you invest in hard copy or digital versions, the longer form of books often give opportunity to better structure information for self-development. So, to complement those earlier resources, in this post I am going to recommend a number of books from 9 experts.

Many of these experts are the same people I have recommended for blogs & tweets, but there are 4 new experts. I’ll leave you to spot which are different. Plus, enjoy this treasure trove of 11 data visualisation books from 9 Data Viz experts. (more…)

Working towards the Virtuous Cycle: latest research on trust & data sharing

A Virtuous CycleLast week, after a very tasty bacon butty, I was sharing on the topics of Trust, Data Sharing & Identity Management, working towards recommending a Virtuous Cycle of improvement. All in the fine surroundings of the Royal Institute.

It’s been a pleasure this year to partner with MyCustomer.com, to deliver a number of breakfast briefings. This one was more substantive, as it was also to reveal the findings of my latest UK consumer research, sponsored by ForgeRock.

I revealed the findings of our new research into digital identities, consumer trust and the virtuous cycle of improvement (more on this later).

That research, detailed in a white-paper published here, explores the pain points consumers experience with brands online, and how these experiences affect the trust they have with these brands.
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