conversation about maximising value from customer insight

The most important skills for Data Scientists in businesses

most important skillsWhich are the most important skills, needed by analysts or data scientists?

It’s an interesting question to ponder. It is tempting to fall back on technical basics, like statistical knowledge & software or coding skills. But most graduate data scientists or experienced analysts will be screened for those at recruitment.

So, if you are leading an Analytics, Data Science or Insight team, where should you invest?

My mind was prompted to consider these questions by two posts on LinkedIn. So, let me share those discussions and challenges with you. Then, as well as agreeing with the need for more UK research, I’ll share my suggestions.

Thanks for Martin Squires and Beau Walker for interesting posts to start my rumination. (more…)

Listening to 31 Data Scientists and Seeing 10 companies’ applications

listeningTo complement the perspectives of our recent guest bloggers, today I’m sharing three ways of listening to data scientists.

These will include a (potentially) free recommended eBook, an engaging blog post and a punchy video.

Peter, Robert & Francesco have made a case for data & AI potentially transforming businesses & sectors. As part of our month focussed on applications of data & analytics, I also want to share real life case studies. What are the real data scientists in business doing?

Fortunately, there are both some generous publishers and excellent resources available. So, in this post we will hear from 28 different data scientists and 10 companies.

So, let’s get stuck into hearing about the reality of data science & machine learning. (more…)

Customer Data: Is it the new Marketing Battleground?

Marketing BattlegroundData and analytics are being called the new marketing battleground. Indeed, many experienced marketers are rushing to brush up on their technical knowledge.

So, continuing our focus on applications of data & analytics, I’m delighted to welcome back Peter. Peter Lavers is Director of WCL and Customer Attuned.

He is also regularly recognised as one of the top CX experts and influencers today.

Time flies by and surprisingly, it’s almost 2 years since Peter last guest blogged for us. Since then, we’ve seen the benefit of hearing the perspective of CX leaders on our data plans. So, over to Peter to share the first of two blogs on the battleground he sees. (more…)

Forget Big Data, what your customers want is Fast Data

Fast DataAre you unsure if you’re missing out on the potential of Big Data to transform your business, have you considered Fast Data?

For many consumer facing businesses, the speed of providing an easy service can be a key to success. So, I was interested to see this guest post from Robert Baldock. Thanks must also go to Paul Carroll, of Insurance Thought Leadership blog for sharing this with me. The third in our trio of posts from that site.

We continue our month-long focus on pragmatic applications of data & analysis.

Robert is a serial entrepreneur within the iT industry, with 40 years of implementing viable innovative solutions for business. So, it’s goods to hear his take on the relative importance of focussing on speed when thinking about big (or small) data solutions. (more…)

InsurTech: bucking the trend of cautious insurers with AI innovation

InsurTechHow close are you to the AI innovation happening within the InsurTech sector?

To promote debate, and deeper thinking amongst Customer Insight Leaders, this post balances our last one. Apparently contrary to that review (shared by SMA), in this post we look at lots of insurance innovation.

The reason for the difference is a focus on the InsurTech sector. But, there are notable examples beyond InsurTech too, including recent use of drones.

Even more encouragingly, this post focuses on the UK. It appears, when it comes to AI innovation by InsurTech startups, the UK is leading the world.

So, it’s time for an expert in this field. I’m delighted to welcome Francesco Corea as our latest guest blogger. Francesco is an AI technologist, editor of Cyber Tales and is completing his PhD at LUISS University. So, he knows what he’s talking about. Thanks to Insurance Thought Leadership for the introduction. (more…)

Are insurers playing it too safe with data and analytics?

data and analyticsAs we focus on business applications, let’s broaden our scope to review how data and analytics strategies are being implemented.

Insurance is a conservative industry. It has certainly lagged other sectors, in terms of digitization and customer experience. But, insurance businesses have enthusiastically embraced data and analytics capabilities.

As I talk to my insurance clients, most are actively engaged in building/improving this capability.

Talking about this with our old friend Paul Carroll, at Insurance Thought Leadership blog, he pointed me in the direction of Karen Pauli. Karen is a principal at Strategy Meets Action (SMA) advisory firm. In this post she challenges the tendency in insurers to stay in their comfort zone. So, I’m pleased to welcome Karen as our latest guest blogger. (more…)

Is that tempting technology really useful to your business?

useful to your businessUnless it proves useful to your business, it was a distraction.

Recent posts have focussed on advice when using Data Science or Data Visualisation. Now it’s time we returned to focussing on commercial realities. One lesson, I learned as a senior customer insight leader, was not to get distracted by what one CEO called “hobbies”.

By that, he meant ideas, passions or technical innovations that, whilst interesting, are not relevant to what the business needs now.

When coaching leaders, I still encounter businesses wasting money & time on hobby technology. So, let’s review a few recent articles focussed on business realities. (more…)