At this festive time of year, I’ve been scouring online for relevant seasonal wishes. Here is one such wish by Santa Claus, that also suits a few Customer Insight Leaders that I know.
Reading several blogs, I was delighted to find that such a seasonal take on the need for data analytics was published by my friends at Mango software.
Experts & local advocates in the use of R programming language for data science, it was no surprise to see Mango covering this topic.
But, I am indebted to Hannah Evans from Mango for publishing an introduction to the business relevance of analytics, with such a Christmassy twist.
Over to Hannah for a usefully simple example of how analytics can help, to help you feel that bit more festive… (more…)